Course curriculum

  • 1

    Chapter 1 - Welcome to Social Media Strategies for College Admissions Success

    • The Journey Begins Here!

    • COVID-19 Update

  • 2

    Chapter 2 - Social Media Helps!

    • What Story is Your Social Media Telling Others About You?

    • College Application Overload

    • Grade Inflation, Test-Optional Policies, and Holistic Admissions

    • Has the Traditional College Admissions Process Become Outdated?

    • Understanding Enrollment Management Algorithms - Colleges Accept Students They Think Will Enroll

    • Colleges Are Looking at Social Media

    • 'Nothing to Hide' ≠ 'Something to Show'

    • Social Media Helps With College Admissions

    • Character and College Admissions - Turning the Tide

    • Social Media, College Admissions, Scholarships, and Enrollment Management

    • Social Media Helps! - Learning Outcomes

  • 3

    Chapter 3 - Social Media Basics

    • Social Media Essentials

    • Case Studies

    • Social Media is Permanent, Discoverable, and Telling

    • Colleges are Monitoring and Listening to Social Media

    • Social Media Engagement

    • Social Media Tenets

    • Social Media Basics - Learning Outcomes

  • 4

    Chapter 4 - Your Digital Identity

    • Why Adopting Social Media Aliases to Hide From Public View is Not a Strategy

    • The Importance of Being Authentic

    • Creating Your Professional and Discoverable Social Media Presence

    • Establishing Your Facebook, Instagram, and YouTube Accounts for College Admissions

    • DYK Google Also Has Great College Resources?

    • Seeing Social Media as an Asset for College Admissions

    • Your Digital Identity - Learning Outcomes

  • 5

    Chapter 5 - Welcome to LinkedIn

    • Understanding the Relevance of LinkedIn for College Admissions and Beyond

    • Introduction to LinkedIn

    • Getting Started on LinkedIn - Creating Your LinkedIn Account

    • Claiming Your Unique URL, Uploading Profile and Cover Photos

    • Optimizing and Understanding LinkedIn Settings

    • The Tight Handshake Between Google and LinkedIn

    • LinkedIn Account Creation Review

    • LinkedIn Accomplished™

    • Welcome to LinkedIn - Learning Outcomes

  • 6

    Chapter 6 - Building Your Digital Portfolio on LinkedIn

    • Building Out Your LinkedIn Profile - Intro

    • Understanding the Impact of "Soft" Skills on College Admissions Decisions

    • Harvard Graduate School of Education's "Turning the Tide" Reports

    • Learning to Differentiate Between "Hard" Skills, "Soft" Skills, and Basic Commodities

    • Adding Skills to Your LinkedIn Profile

    • Adding Miscellaneous Accomplishments to Your LinkedIn Profile

    • Volunteering and Community Service

    • It's Not How Much You Do. It's How You Do It

    • Extracurricular Activities, Education, and Experience

    • Consider Using LinkedIn as Your Publishing Platform (Blog Here!)

    • LinkedIn Summary and Headline - Your Most Important Digital Real Estate

    • Sample Headlines For Your Consideration

    • Critique These LinkedIn Profiles of Real-Life High School Student

    • Is Your LinkedIn Profile a 10/10?

    • Building Your Digital Portfolio on LinkedIn - Learning Outcomes

  • 7

    Chapter 7 - Leveraging LinkedIn

    • Growing Your LinkedIn Network and Requesting Recommendations

    • Joining LinkedIn Groups to Expand Your Network Reach

    • Following Colleges and Leveraging LinkedIn's Unique Resources for College Decisions

    • Follow Companies, Influencers, and #Hashtags

    • Leveraging LinkedIn - Learning Outcomes

  • 8

    Chapter 8 - Using Twitter to Build Your Professional Presence & Network

    • Creating Your Twitter Account

    • Optimizing Your Twitter Settings

    • Following Colleges, Departments, and Professors

    • Twitter Engagement Strategies

    • Understanding Twitter

    • Twitter Tools - Tweetdeck & Twitter Chats

    • Twitter - Learning Outcomes